Perfect on camera
Meet the Co-Founder
Rosanna Faraci is one of Australia’s most successful full-time international models, who has also worked as a TV host and a photographer. She could never find the right product that gave her skin deep hydration without heaviness or an un-natural sheen, and that contained active ingredients for rejuvenation and natural radiance. As a model, Rosanna needs her skin to be perfect, always ready for the runway or a photo-shoot, while as a photographer she aims to have her models’ skin as naturally radiant as possible to avoid the un-natural effect that can come from software editing. Her extensive exposure to cosmetics left her underwhelmed with the results or worse, finding the products had made her skin dehydrated and dull!
Rosanna was a huge fan the Skin Chemist Lab, an Australian owned Company that develop and manufacture multiple brands. Rosanna teamed up with their expert in-house formulators to create a multitasking concentrated skincare blend that deeply hydrates and nourishes to promote that photo ready look for all ages and skin types. Using only natural ingredients, the simple and affordable regime they created is a ‘beauty hack’ – one product to do the task of many, and as skin improves there is less need for makeup for camouflage.
In line with using natural ingredients is the brand’s ethos. Rosanna explains “Having to use software to get the effect to meet clients’ requirements is no longer necessary. In this era of over photoshopped images which are unhealthy in cultivating low self-esteem and unrealistic ideas about appearance, Edited is focused on promoting healthy and natural beauty concepts.”
The collaboration of Rosanna with Skin Chemist Lab has created more than the unique and highly effective natural formulation for a ‘no filter required’ result, but a brand that promotes realistic and healthy beauty messages through its own marketing and information. Without the need for photoshopped images of skin, paid endorsements, hidden ingredients and unrealistic claims, Australian owned and made Edited brings you an alternative and honest approach to health and beauty.
APRICOT KERNEL OIL
This multitasking plant oil delivers deep nourishment for smoother, softer, refreshed, more supple and radiant skin and hair. In addition to conditioning and emollient properties, it offers hydration by replenishing lipids while helping seal in and retain essential moisture. Apricot kernel oil also works to: promote rejuvenation, support elasticity; gently eliminate everyday impurities, maintain clear skin; provide soothing effects; and protect from daily stress. It combats oxidative stress that can cause visible signs of ageing.
Apricot kernel oil is known to restore skin’s natural hydrolipidic film. It also has healing; brightening; anti-inflammatory; anti-microbial; and anti-oxidant properties. This oil supports skin regeneration and the skin’s natural defense system. The oil helps defend skin and follicles against free radical damage caused by environmental aggressors (such as UV rays).
Apricot kernel oil provides a rich moisturizing feel, leaving skin and hair feeling soft. It improves spreadability of formulas, and creates a high-gloss finish.
Hyaluronic Acid, commonly abbreviated as “HA”, is a naturally occurring molecule found throughout almost every fluid and tissue in our bodies, primarily in the skin, eyes, and joints. In fact, approximately 50% of the total HA resides in the skin.
Hyaluronic Acid is crucial to the moisture and elasticity of our skin. Unfortunately, as we age, the concentration and molecular weight of HA substantially decreases. Because of this, hyaluronic acid has been widely researched and formulated as a powerful active ingredient in serums, moisturizers, and other cosmetic products.
Hyaluronic Acid helps reduce the visibility of fine lines and wrinkles retaining moisture to the skin, creating a plumping effect. When the skin is protected and hydrated, increased skin cell production can take place, as the skin isn't busy fighting for hydration. This leads to smoother, plumper skin cells. Hyaluronic acid also helps with lipid barrier enhancement. Hyaluronic Acid fortifies the skin’s natural barriers to help lock moisture in for an even more dramatic hydrating effect. Over time, this can help slow down the the deterioration of the lipid barrier and help protect and fortify it.
Ubiquinone or coenzyme Q10, is an enzyme that exists in every cell of our bodies. Our bodies naturally produce it (though production diminishes as we age), and it aids in cell growth and maintenance. Our bodies naturally produce it (though production diminishes as we age), and it aids in cell growth and maintenance.
This free radical neutraliser protects against damage caused by UV rays, pollution, toxins, and stress. It also encourages the production of collagen and elastin, thus reducing the appearance of fine lines and wrinkles and increasing skin’s firmness and elasticity.
This multitasking botanical oil delivers intense nourishment for smoother, softer, more radiant skin and hair. It offers deep hydration by replenishing lipids while helping seal in and retain moisture. Argan Virgin also works to protect from daily stress; promote rejuvenation; provide soothing effects; and rebalance skin.
Argan oil is known to restore skin’s natural hydrolipidic film and barrier function. It has conditioning, emollient, anti-inflammatory and brightening properties. Rich in anti-oxidants, this oil helps prevent visible signs of ageing and protect against free radical damage caused by environmental aggressors. Argan oil also supports natural skin turnover, regeneration and elasticity; reduces oiliness by discouraging excess sebum production.
VITAMIN E & B5
Vitamin E is an important fat-soluble antioxidant and has been in use for more than 50 years in dermatology. It is an important ingredient in many cosmetic products. It protects the skin from various deleterious effects due to solar radiation by acting as a free-radical scavenger.
Pro-Vitamin B5 (also known as Pantothenic Acid) helps to keep skin soft, smooth, and healthy. It also has an anti-inflammatory effect that can help stimulate your skin's healing processes. Deeply hydrating, it helps to keep skin quenched by absorbing moisture from the air.
SWEET ALMOND OIL
This multitasking plant oil delivers deep nourishment for smoother, softer, refreshed, more radiant skin and hair. In addition to conditioning and emollient properties, it offers hydration by replenishing lipids while helping seal in and retain essential moisture. Almond oil also works to: promote rejuvenation; provide soothing effects; gently eliminate everyday impurities, maintain clear skin; and protect from daily stress.
Almond oil is known to have healing; brightening; anti-inflammatory; anti-microbial and anti-oxidant properties. It supports skin regeneration and the skin’s natural defence system, and may help reduce the appearance of scars.
Lightweight Almond oil feels silky smooth, spreads quickly and absorbs easily with no greasy after feel. It increases slip, improves spreadability and tackiness of formulas, and creates a high-gloss finish.
GRAPE SEED OIL
This multitasking plant oil delivers deep nourishment for smoother, softer, refreshed, more radiant skin and hair. In addition to conditioning and emollient properties, it offers hydration by replenishing lipids while helping seal in and retain essential moisture. Grapeseed oil also works to: support skin repair, provide soothing effects, gently eliminate everyday impurities and maintain clear skin.
Grape Seed oil is known to have brightening, healing, anti-inflammatory and anti-microbial properties, whilst offering a lightweight silky texture, absorbs easily with no greasy residue, and creates a high-gloss finish.